

“His knowledge of real estate and all it entails is beyond any broker’s that we have ever worked with. He is the most thorough agent, in even the smallest details, and he made sure we were comfortable every step of the way.”

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A day of skiing at Mary Jane
Rich Dana
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About Rich Dana
Rich Dana is a 7X award-winning Managing Sales Broker and Realtor renowned for his experience, knowledge, honesty and straight-forward approach. Rich has an extensive 30+ year background involving the intricacies of buying, selling, investing, and multi-million-dollar sales leadership along Colorado’s front range.
Rich has built a large inventory of industry experiences that have led to his current standing as a Managing Sales Broker and top-performing Realtor, servicing the Boulder/Denver Metropolitan area as well the surrounding communities. Prior to establishing Live West Realty, Rich began his career in 1992 with Van Schaack & Company. In 1993 Rich moved to a small residential brokerage in Boulder, where he built his first sales team, serving as the managing sales broker. Based on his performance, was later promoted to a principal owner of this real estate company.
Fast forward to 2018, Rich decided to combine his years of sales management and track record of developing strong client relationships as a Realtor to co-found Live West Realty with his longtime business partner Kristen Teel. Since then, Rich and Kristen have grown the Live West brand, elevating it from a small firm to a team of 42 vetted Brokers that have successfully generated $2.5B in real estate sales. Here, Rich became highly respected for fostering strong team unification and as a Realtor, personally facilitating over $200M in residential sales.
Along with this, Rich acted as a principal and managing partner in multiple real estate development projects and investment holding companies. Driven to instill positive community reform, Rich worked closely with the City of Boulder Affordable Housing Division by facilitating 50+ affordable home sales to less fortunate buyers in need. His most recent project includes the redevelopment of 3 mobile home parks in Western Colorado, working closely with the local municipality to create a safe, secure, and sustainable community for the long-time existing residents.
Originally from Tucumcari, New Mexico, in 1969 Rich moved and was raised in Boulder County. Rich earned a Bachelor’s in Business Administration with a focus on Finance from Chapman University in Orange, California in 1991, and has attained his Graduate Realtor Institute designation.
Overall, Rich’s success is his sales team and clients’ success, and he prides himself on the service and support he provides to both. When Rich is not working or supporting bigger-picture community endeavors, you can often find him skiing, hiking in the Colorado mountains, and above all, spending time with his wife Jennifer, his family and his dog Baloo.
Awards and Recognition Highlights
- Peer elected to the Board of Directors of the Boulder Area Realtors Association. (2008)
- Elected VP of Boulder Area Realtors Association member services. (2010)
- Boulder Area Realtors Association Distinguished Realtor of the Year Award. (2014)
- Nominated to the Boulder Area Realtors Association Professional Standards Board. (2016)
- Peer elected to the Board of Directors of Information & Real Estate Services MLS. (2018)
- Boulder Area Realtors Association Managing Broker of the Year Award. (2019)
Jolene Mirabella
We have now bought two home with the help of Rich and sold a home. I couldn’t imagine going through such a stressful time without him!! He is thorough, professional, honest, caring, and works tirelessly to make sure that your goals are met and that you are kept in the loop the entire time. There are so many confusing and stressful moments in the home buying and selling process but Rich makes sure that you understand it all no matter how many times you have to ask! He came to every meeting, walk through, etc and made sure that we felt supported, and made sure that nothing that was missed in the building of our house. I cannot imagine anyone else helping us through this process and I highly recommend Rich and his team to help you find or sell your next house!!
Rich’s Portfolio
435 Arapahoe, Boulder, Colorado 80302
3753 Mountain Laurel, Boulder, Colorado 80304
575 Northstar, Boulder, Colorado 80304
2050 Oak, Boulder, Colorado 80304
3725 Spring Valley, Boulder, Colorado 80304
13160 75th, Longmont, Colorado 80503
13160 75th, Longmont, Colorado 80503
1579 Birchwood, Lafayette, Colorado 80026
675 Cascade, Boulder, Colorado 80302
900 Pearl, Boulder, Colorado 80302
2545 Woodstock, Boulder, Colorado 80305
990 Yellow Pine, Boulder, Colorado 80304
808 Pinehurst, Louisville, Colorado 80027
809 Pinehurst, Louisville, Colorado 80027
5200 Laurel, Boulder, Colorado 80303
4550 Brookfield, Boulder, Colorado 80305
1820 40th, Denver, Colorado 80211
2818 Cascade Creek, Lafayette, Colorado 80026
2085 Joslyn, Boulder, Colorado 80304
4325 Butler, Boulder, Colorado 80305
2603 Tumwater, Boulder, Colorado 80304
893 Welsh, Louisville, Colorado 80027
4760 Ashfield, Boulder, Colorado 80301
61 Qualla, Boulder, Colorado 80303
4550 Brookfield, Boulder, Colorado 80305
4805 Devonshire, Boulder, Colorado 80301
4941 Tesla, Boulder, Colorado 80301
1115 15th, Longmont, Colorado 80501
1649 Walker, Erie, Colorado 80516
2146 Lake Park, Longmont, Colorado 80503
4575 Tennyson, Denver, Colorado 80212
9590 US Highway 36, Lyons, Colorado 80540
4942 Carter, Boulder, Colorado 80301
4880 Fairlawn, Boulder, Colorado 80301
3560 Castle Peak, Superior, Colorado 80027
4951 Noble Park, Boulder, Colorado 80301
665 Dakota, Erie, Colorado 80516
2855 Rock Creek, Superior, Colorado 80027
1195 Bear Mountain, Boulder, Colorado 80305
439 Blue Ridge, Lafayette, Colorado 80026
336 Van Buren, Louisville, Colorado 80027
6752 Osage, Denver, Colorado 80221
1851 Maccullen, Erie, Colorado 80516
2949 Eagle, Boulder, Colorado 80301
455 Blackfoot, Superior, Colorado 80027
3416 111th, Westminster, Colorado 80031
500 Mohawk, Boulder, Colorado 80303
9054 Eldorado, Frederick, Colorado 80504
408 Chester, Lafayette, Colorado 80026
500 Mohawk, Boulder, Colorado 80303
1003 Pegasus, Lafayette, Colorado 80026
3077 113th, Westminster, Colorado 80031
1441 Linden, Longmont, Colorado 80501
2513 Montmorency, Fort Collins, Colorado 80526
4837 White Rock, Boulder, Colorado 80301
4202 Riley, Longmont, Colorado 80503
8022 Countryside, Niwot, Colorado 80503
3250 Oneal, Boulder, Colorado 80301
2040 Shamrock, Superior, Colorado 80027
2041 Enterprise, Superior, Colorado 80027
6319 93rd, Westminster, Colorado 80031
3030 Oneal, Boulder, Colorado 80301
5102 Williams Fork, Boulder, Colorado 80301

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Best Burger in town, Oak in Boulder!
Rich Dana

Rich goes above and beyond to make sure you end up in the right house. He works hard to protect you as both a buyer and a seller. I only wish there were more Realtors like Rich in other parts of the world – his service is phenomenal. If you want a Realtor who will truly look out for your interests, Rich is the best.
Rayann Gordon
I have had the pleasure of working with Rich Dana in the selling and buying of 3 homes over the past 20 years. Each and every time, Rich was meticulous about every stage of the real estate transaction process… from the initial ‘What are you looking for?’ discussion to signing the very last piece of paper at closing, Rich was there for us. As a Colorado native he knows the market inside and out. He is patient, kind and generous. He truly wants what is BEST for his clients. We will continue to hire Rich for all our real estate needs forever!
Lori Faiola
Rich is the most honest, ethical, and supportive realtor we have ever worked with. He helped us broker a complicated deal with many contingencies that was fair to both parties. We felt like we were being helped by a friend and we observed a similar sense of caring and compassion on the seller side as well. Rich is extremely knowledgeable about the market; able to provide insightful feedback about the condition of a home; and nice enough to lend tools and help you move things if you asked him to! Cannot recommend highly enough.
Tim Charoenying
As first time home buyers, we were a bit nervous about the process of buying a home, but Rich walked us through it every step of the way. He was consistently available, patient with our questions and took the time to explain each step of the process and document in detail. Even in the midst of the COVID-19 pandemic, he was flexible and adapted quickly to new guidelines and health standards. He is highly knowledgeable and it is clear that he cares about his clients. We had an extremely positive experience with Rich and we would highly recommend him to anyone that is looking to buy a home.
James Culbertson
Wow! I was so blessed to have had the opportunity to work with Rich Dana on the search for and purchase of my first ever “very own home’. The words professional, exceptional, dedicated, and honest, have all been used to describe Rich. From almost six months of searching for a home with him, I wholeheartedly agree with all of these descriptors. I will add, patient, caring, and generous, to the list of qualities especially important to me, as a 50+-year-old, new divorcee, with an eight-year-old child. I could not have done it without this particular realtor
Kari Silva
Rich has been my real estate agent for twenty years and he is a consummate professional who I’d highly recommend. He knows the Boulder County real estate market better than anyone and has helped us buy and sell three homes. Rich goes above and beyond to ensure we have the information we need to make informed real estate decisions and expertly advises through the bidding, negotiating, sale and contracting process. Rich is also just a really wonderful and personable guy who is great to work with!
Jean Sanson
It seems so rare these days to have an experience where someone provides a service and you can leave saying things like, “went above and beyond,” or, “exceeded all expectations.” I rarely take the time to write a review, but in this case I felt I had to. In my profession I’ve worked with a lot of real estate agents and have seen the bad and the good. I was confident early on that Rich was toward the top of the good column. And as it turns out, he was actually a tick or two above that..
JD Johnson




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